AdLarge’s ROI Network has shaken up the network ranking from Nielsen Audio’s RADAR 118 in a recently released external special tab. A newcomer to RADAR, AdLarge’s ROI Network debuted in the external special tab at number two (Mon-Sun, 5am-12am, A25-54 and A18-49).
Designed to deliver a strong return on investment for advertisers, the AdLarge ROI Network is heavily concentrated in major markets and has broad U.S. reach. It delivers an equal balance of male and female listeners on an extensive array of music-formatted radio stations. With a 2.4 audience rating in the core ad-buying demos of Adults 18-49 and 25-54, the AdLarge ROI Network is comprised primarily of inventory from existing RADAR networks.
“Our inventory is exiting other top ranking RADAR networks and is available only through AdLarge Media for 2014,” says Cathy Csukas, Co-Founder and President, AdLarge Media. “The AdLarge ROI Network indexes great in major markets, and does not include controversial stations. We listened to the advertising marketplace and delivered the big-reach, non-news environment they want.”