AdMission Corporation, an online display ad technology company, announced that Entercom Communications is making the AdMission dynamic ad platform available to all Entercom radio station websites. The addition gives local radio advertisers more reach and access to a hyper-local consumer audience now spending more time online.
“AdMission’s dynamic ads have become a key component in our integrated solutions for automotive advertisers in our markets,” said Sandy Smallens, SVP/Digital at Entercom. “They bring the dealers’ inventory to life, and help complete the marketing cycle as our on-air spots drive visitors to our websites. This type of rich media online advertising is an exceptional complement to the effective on-air advertising Entercom provides.”
Phase I of Entercom’s AdMission ad sales has launched, featuring branded inventory from local auto dealers, with Phase II expansion into real estate planned for mid-year.
The AdMission platform provides dynamic display ads that feature inventory in branded, media-rich (video, photos, text and interaction tools, including email) rotating ad formats.