AdsWizz Links With SiriusXM for ‘Listener Identity’ Sales Ability


Addressable advertising has been a vexing matter for many radio broadcasting company leaders, with the technology of bringing audio content to many via AM and FM in juxtaposition to the current marketing mantra that individual messaging — the dream that digital media is built on — matters more.

Has SiriusXM just taken one important step toward bringing personalized ads and promos to audio content consumers?

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