Univision Communications‘ radio and music streaming app is now capable of giving advertisers a bigger punch for their media investment.
It’s thanks to a new partnership with digital audio advertising tech firm AdsWizz.
The agreement makes the AdsWizz AudioMax platform the power source, if you will, for programmatic ad buying for the Uforia app.
AudioMax is an audio-first Supply Side Platform (SSP) with holistic yield optimization across direct sales, networks, and programmatic buying. It will connect Univision Radio’s inventory to 80% of the audio demand around the world, AdsWizz says.
“We’re excited to work with AdsWizz to enhance our offering for advertisers with programmatic buying, and optimize revenue from our inventory,” UCI VP/Digital Sales Michelle Savoy said. “We are already seeing positive results on AudioMax, and are able to provide a better, more personalized ad experience for Uforia listeners with our targeted offering.”
Uforia was launched in 2013 and is Univision’s app offering radio station streaming and music portals.
“The AudioMax integration highlights Univision’s technology leadership by offering programmatic buying for advertisers and maximizing revenue,” said Alexis Van de Wyer, CEO of AdsWizz. “As the leader in audio advertising, we are excited to continue partnering with leading publishers and audio streaming services.”