AdTonos Appoints a VP of Product


The Radio Net Media-owned digital audio ad sales platform AdTonos has appointed a VP of Product. She will be charged with further developing the global programmatic platform, focusing on audio media buying and cross-device targeting.

Agata Hirche is now in the role. She has over 10 years of experience as a digital media professional and has worked in digital media since 2008 across the North American and EMEA markets, successfully launching a number of innovative solutions including both technology platforms and data offerings. Hirche’s previous key business focuses has included technical vetting and matching, on target with financial and market technology growth potential.

Hirche will work to strengthen and develop AdTonos’ product strategy and innovation to meet business goals.

Michal Marcinik, CEO & Founder of AdTonos, said, “I am extremely delighted to have Agata join our AdTonos team. From the beginning of the project, our team has created and developed cutting-edge innovations. We deliver state-of-the-art tools in the audio advertisement space, e.g., our first-of-its-kind audio interactive ads technology YoursTruly. YoursTruly is a proven, commercially successful interactive ad solution in the advertisement market, as seen in our audio campaign for Audi, and other clients from different industries. Our ambition is to create more and more innovations in the digital audio ad space. I strongly believe that thanks to Agata’s knowledge and experience, we will open up unprecedented opportunities for both advertisers and audio publishers. Our ideas for audio tools will be enhanced and launched on the market even more efficiently, and they will contribute to the development of our company and the entire industry.”

Hirche added, “Joining AdTonos provides a great opportunity to shape the landscape of audio adtech and to integrate publishers with the programmatic ecosystem. I am tasked to build out solutions and to allow for a seamless consumer experience, benefiting the content creators and brands. I am motivated by the team’s expertise.”