Kantar Sells SRDS, With A Refresh Planned By New Owner


In the late 2000s, SRDS was nearly ubiquitous in the marketing and advertising industry, serving as an indispensable resource for locating and comparing digital and traditional media across business, consumer and geographic audiences.

In recent years, however, SRDS had lost much of its lustre. Now, Kantar is selling it, and its forthcoming owner wishes to “rejuvenate” the legacy brand.

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