Aegis Media Americas announced that Posterscope USA, one of the top outdoor adg buyers in the nation is adding new capabilities in digital out-of-home, event marketing, retail programming and brand experience creation. Carat Brand Experience, Aegis Media Americas’ event and experiential marketing unit will join Posterscope USA and be renamed The Brand Experience. Posterscope USA is part of the Posterscope Worldwide network, the largest buyer of outdoor space in the world.
This move comes on the heels of an announcement made this summer when Posterscope USA launched its Hyperspace division. Hyperspace is the first Digital out-of-home specialist agency in the US, modeled after and created by Posterscope Europe. In six months, Hyperspace in the US has built a client roster that includes Lifetime Television, TiVo, Pernod Ricard, Motorola, Hyundai, Kia, Pfizer, Vh1, and Reebok.