After 32 Months, ‘iHeartPodcast’ AM Replaced With Oldies


In March 2019, iHeartMedia engaged in an experiment designed to expand the reach of several of its spoken-word podcasts by airing them as scheduled programming on a 5,000-watt AM radio station covering the Lehigh Valley of Pennsylvania.

Among the shows: The Daily Dive podcast from Los Angeles with Oscar Ramirez, and How to Money, and podcast stars Robert Lamb and Joe McCormick.

After several ratings periods with a 0.1 share of the audience, ranking last in a market that consumes Philadelphia radio stations and even the occasional New York City AM, iHeart has abandoned the all-podcast programming at WSAN-AM 1470 in Allentown.

Please Login to view this premium content. (Not a member? Join Today!)