After Cambridge Analytica Scandal, Can Radio Win Audience?


For one hour on Wednesday (4/18) CMO Inc. founder Peter Horst and Jebbit president and co-founder Jonathan Lacoste made some predictions and “bold claims” in the wake of a marketing and advertising world controversy surrounding Facebook, third-party data use, and dollar allocation from brand managers.

Much was said about the technologies, best practices and strategies that need to change — most of it boring and self-serving. That led your friendly Editor-in-Chief to check out his Instagram page. It was a smart move: As Horst and Lacoste discussed how marketers can adjust their digital ad strategies, irrelevant ad after irrelevant ad popped up in a rather intrusive manner in between friends’ pics.

It’s just another example of why Pivotal Research Group’s Brian Wieser is wrong in saying time and again that TV is the worst place to place ad dollars. It’s Instagram and Facebook, and marketers are throwing their money away.

We can think of one much better venue for these ad dollars. It’s radio.

So … where is radio is telling the world this fact?

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