Aging America: Is Media Missing The Boat?

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Millennials and Gen Z consumers are highly coveted among every major CPG brand and media outlet in America. But, is this smart business? What about the “AARP” crowd?


Marketers have always shied away from the “silver” crowd, but doing so could reduce the amount of gold they can strike by actively targeting an ever-active group of 60+ Americans.

Based on new data from Pew Research Center, ignoring elder Americans in the coming years would be very bad business: Older adults are projected to outnumber kids for the first time in U.S. history.

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