Ahead of Clarke’s Retirement, CIMM Sets Converged TV Webinar


As RBR+TVBR reported earlier this week,  the 12-year-old Coalition for Innovative Media Measurement (CIMM) will be getting new leadership within the first three months of 2022 as its CEO and Managing Director is retiring.

Ahead of her farewell, she’ll be co-hosting a special update webinar “on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement.”

It is an hourlong session scheduled for 1pm Eastern featuring Jane Clarke, who will soon depart CIMM; Alan Wolk, Co-Founder and Lead Analyst at TVREV; and Jon Watts, Executive Director at Project X Institute.

They will provide an overview on the development of TV “Census-like” data; digital census data; cross-media panel or Linked TV & Digital panels; and ID resolution.

The webinar bears the title Demystifying Converged TV Measurement: The Four Building Blocks, and begins with an introduction from Clarke. Wolk and Watts will then share their insight on which companies are in each building block and those companies working to assemble all of the building blocks.

Questions will be taken following their discussion.

To register, please click here: https://us06web.zoom.us/webinar/register/WN_k-dQ77cBRkW7dPy0tF_voQ