Its merger with Gray Television is on track to close within a matter of weeks. But, that hasn’t stopped Meredith Corporation from signing a new deal for local TV ratings from the nation’s dominant source of audience measurement and consumption data.
A multi-year deal is in place that will keep Nielsen Local TV ratings in place at all Meredith Local Media stations.
The agreement includes a range of audience measurement and analytical services across all of Meredith’s broadcast TV stations, including Nielsen Scarborough. The contracts will be passed on to Gray following the closing of the Meredith Local Media spin-off from the media company dedicated to reaching women through lifestyle brands including People.
“We are pleased to continue our relationship with Nielsen as a trusted business collaborator,” said Doug Lowe, EVP of Meredith Corp.’s Broadcast Group.