AI and Digital Out-of-Home Analytics: Coming to Broadcasters


USSI Global has created a research and development program that will bring audience analytics to its broadcast customers delivering NEXTGENTV services. The technology component will be developed through its new partnership with AdMobilize.

USSI Global’s development platform will leverage the native IP backbone of ATSC 3.0, the broadcast industry’s next-generation over-the-air TV standard, to support real-time analytics during live NEXTGENTV broadcasts using AdMobilize software.

AdMobilize powers digital out-of-home (DOOH) networks worldwide with real-time, fully anonymous, AI-driven software. The USSI Global and AdMobilize partnership was established in January 2021 to implement computer vision-based audience analytics across USSI Global’s digital signage projects. USSI Global is a turnkey project management specialist for large DOOH projects worldwide, including multi-site retail networks and outdoor digital menu boards.

USSI Global will provide options to broadcasters that build AdMobilize analytics within live over-the-air broadcasts. AdMobilize measures audience impressions, giving valuable audience experience feedback on any new NEXTGENTV features, content or advertising. This will additionally complement the native audience measurement capabilities of the ATSC 3.0 standard.

Public venues which show over-the-air content would represent the first phase of the rollout. The workflow would be similar to a DOOH or digital signage network that dynamically pulls media from a content management system, but instead using workflow components and systems familiar to broadcasters.

NEXTGENTV continues to gain momentum through an acceleration of US rollouts. As many as 62 market rollouts are expected through Q1 2022, bringing the benefits of NEXTGENTV including advanced 4K UHD video, immersive surround sound audio and streamlined media capabilities to more consumers around the country.