LOS ANGELES — In 1997, a trio of Class A FM radio stations at 92.7 MHz entered into a “trimulcast,” in a bid to serve the entire Los Angeles DMA. At first it was “Lite.” Then, it was “Jill,” the cheeky female response to first-adjacent Adult Hits “JACK FM.”
Today, two of those three stations remain and serve as Southern California’s home for Educational Media Foundation‘s Worship Music-focused Air1 noncommercial network. Until recently, however, the same issues that plagued the former formats for this facility remained — poor penetration in central Los Angeles.
That issue has now been resolved, thanks to an FM translator and the use of GeoBroadcast Solutions’ MaxxCasting system.
A “Common” settlement reached in 2019 is also an important factor for EMF.