Alison Maxson To Steer Broadcast Drive at PPDS


The exclusive global provider of Philips digital signage, direct view LED displays and
professional TV solutions has named Alison Maxson its new Senior Marketing Manager for North America.

Based in Orlando, Maxson reports to PPDS Marketing Director Ron Cottaar.

She’ll be responsible for strategizing, coordinating and executing all PPDS marketing communications, channel and trade events in North America.

Maxson’s key objectives include increasing brand and product visibility for its entire range of Philips professional TVs, interactive displays, direct view LED and digital signage solutions across all core markets, including broadcast, which has been targeted as a major growth area in 2022 following significant TV studio and radio station installations in 2021.

Maxson commented, “I’m truly excited about the incredible opportunities that lay ahead. 2021 was a defining year for the business, with the launch of a new brand identity, the announcements of highly innovative and often game-changing new products, plus the entry into new markets. With these existing solutions, backed by an enviable roadmap for 2022, there has never been a more exciting time for the company, and I’m thrilled to be a part of it.”

Cottaar added, “We had to bide our time to find the right person for this important role, somebody with experience who shares the same values as our own. The wait was well

In addition to playing an integral role in supporting the growth of some of the world’s leading technology companies, Maxson is also a strong industry cheerleader and advocate for promoting equality and gender diversity in the workplace. In 2018, she co-founded the Orlando Group arm of the AVIXA Women’s Council – a global community of AVIXA members and other professionals committed to supporting and empowering women who work in the technology and AV industry.

She commented, “To put it simply, I love the Pro AV industry and the people in it. I have always been of the mindset to challenge and grow myself as a professional marketer, while also helping others, especially my female colleagues and upcomers in the industry, to do the same, sharing my knowledge and time. Together there is nothing we can’t achieve.”