KAISERSLAUTERN, GERMANY — A Munich-based digital technology firm with a regional office in the U.S. that works with such companies as ViacomCBS and Discovery has forged a collaboration agreement with a company controlled by one of the busiest buyers in broadcast TV today: Byron Allen.
Allen-controlled Weather Group Television LLC, parent of The Weather Channel and OTT subscription service Local now, will now see tech support in digital product development from intive.
Specifically, intive will support the media group with digital services including consulting, design, product strategy, development, and quality assurance. “The collaboration will help bring the Weather Group in a position to advance their digital portfolio, tap into their OTT potential and drive further digital growth,” intive says.
Local Now SVP/GM Michael Senzon comments, “Going forward, it was crucial for us to find a trustworthy technology partner who would help us make the most of our digital portfolio. In intive we’ve found the perfect mix of domain-specific expertise and design and engineering excellence.”
— Additional reporting from the RBR+TVBR European News Desk