When looking at the iHeartMedia-owned Media Monitors’ Spot Ten Radio report, one must discount all of the iHeart-related promotional spots and podcast ads to get an accurate account of what brands are actively spending on AM and FM commercial announcements.
This week, Vicks is back — in a big way — while Capital One is also back in the Spot Ten.
As shown below, the sinus and flu medicine brand is now seventh by play count, soaring from No. 39 last week.
Then, there is DuckDuckGo, a new fan of AMs and FMs. They are the big leader by paid play count.
Lastly, Capital One is No. 10 with its latest campaign as Indeed and Progressive are the only other advertisers meriting slots on the Spot Ten this week.