Lisa Cochrane, VP/Integrated Communications for Allstate, will deliver the Wednesday morning keynote during RAB008 2/13 in Atlanta. In her address, What Makes Radio Work for Allstate: An Insurance Marketer’s Perspective on Radio Advertising, Cochrane will discuss the dynamics of the insurance industry and the role that Radio advertising plays in Allstate’s media strategy. The largest publicly traded personal lines insurer in the U.S., Allstate invests nearly half a billion dollars in total advertising annually.
“Radio is essential for Allstate’s consumer communications,” Cochrane says. “Radio gives us a local footprint and helps us connect with our customers in an environment that is personal to them. That is significant for Allstate because our business is such a personal part of people’s lives.”