Boardman, Ore., is a small town on the south side of the Columbia River. One can see the famed Chateau St. Michelle vineyard to the north, in Washington, from the town’s small marina.
Mesa, Wash., is a tinier ranching community, due east of the river some 30 minutes from the cities of Pasco, Kennewick and Richland.
While these two towns may only have the Tri-Cities DMA in common, they each are home to first-generation Hispanic immigrants who are active in the viticultural and agricultural industries. Thus, two radio stations serving these disparate towns are set to serve this community with Spanish-language programming targeted specifically to this group of Latinos.
