Alpha Media’s $267 Million Wound: Is West Palm Beach To Blame?


WEST PALM BEACH — From hugely successful News/Talk KXL-FM 101.1 to Adult Alternative KINK-FM, Alpha Media’s home market station group is highly competitive. So are such stations as WDJX-FM in Louisville, and WDHT-FM “Hot 102.9” in Dayton.

Other markets are laggards for Alpha, including many that came with its $254 million purchase of Digity LLC in 2016. Alpha completed the transaction in early 2017.

It included a forlorn group of stations in West Palm Beach, including Hot Adult Contemporary blowtorch WRMF-FM 97.9, which can be heard from Indian River County south to Key Largo.

These stations, Wilson claims in the FCC filing, were crux to the Digity deal. “Alpha acquired a group of incredibly high-performing stations … The West Palm Beach Cluster had phenomenal signal clarity and reach, management, employees, and advertising revenue. Without the West Palm Beach Cluster, Alpha would not have been interested in acquiring Digity, LLC.”

Why, then, did Alpha in late September 2018 agree to spin WRMF along with Country WIRK-FM 103.1, FOX Sports Radio affiliate WMEN-AM 640, Classic Hits WEAT-FM “Sunny 107.9,” Urban AC WMBX-FM “X102.3,” Rhythmic Top 40 “Party 96.3” W242CI, which uses the WMBX HD2 signal, and Talk WFTL-AM 850?

That’s open to interpretation.

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