Alta calls in the Cavalry


First Broadcasting Investment Partners, one of the many broadcast holdings of Alta Communications, is merging its spectrum innovation assets with Cavalry Media Services. The merged entity will be known as Broadcast Management and Technology, LLC. Gary Lawrence, current CEO of First will become the CEO of BMT and Cavalry’s Managing Director/COO Jay Meyers will join as President/COO. Meyers told RBR that the firm will offer management and technical advice to radio and television companies.

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