RBR+TVBR OBSERVATION
The FCC’s “Auction 109,” which saw active bidding for a host of new radio stations, is over.
As expected, iHeartMedia and Radio Brands Inc., an entity tied to the CEO of Ampex Brands were the big winners. Other winning bidders include a Hispanic media entrepreneur in the Savannah, Ga., market; and a Maria Guel’s Mekaddesh Group Corporation, devoted to evangelical programming en español.
Yet the biggest takeaway from Auction 109 is the fate of four defunct AM radio stations in Market No. 24.
Zero bids came for these facilities. Even with the prospect of HD Radio on AM, not one bidder for the AMs emerged.
