For the company that winds up purchasing The E.W. Scripps Co.‘s Milwaukee stations, there’s now an added incentive — and a boost to Scripps’ profit-minded dealmakers.
After some uncertainty following a July 2017 announcement that an FM translator was coming for a crown jewel in the Scripps stable, Class B News/Talk WTMJ-AM 620, an MHz boost for this heritage property has finally arrived.
Is “AM revitalization” Talk Radio’s FM future? Tom Langmyer, Scripps’ Milwaukee VP/GM and the VP/News and Talk for Scripps’ radio stations, spoke exclusively to RBR+TVBR on the topic.