Here’s an opportunity you may not want to flush down the drain.
A popular afternoon-drive show airing on an Entercom Rock station in Seattle is getting a national roll-out on June 5, thanks to a partnership with Westwood One.
The program being made available via nationwide syndication is The Men’s Room, which enjoys the 2pm-6pm shift on KISW. Cumulus Media-owned Westwood One will handle all advertising sales for the program in syndication.
The show is hosted by Miles Montgomery, Steve “The Thrill” Hill, and Thee Ted Smith, as was formed in 2004 “one evening in a dark bar during an argument over tater tots.”
“We couldn’t be happier,” said Hill. “From the start, we’ve always wanted to have fun doing a show where everyone was invited, and now we can extend the invite with Westwood One. We’re pretty excited. This is the perfect partnership.”
WW1 President and Cumulus EVP/Corporate Marketing Suzanne Grimes said, “Our partnership will extend this impressive performance coast to coast. We are excited to welcome ‘The Men’s Room’ to our national audience of listeners and advertisers.”
Entercom/Seattle VP/Programming and Operations Dave Richards added, “These guys have put a lot of effort for the last 13 years into dominating Seattle’s cluster. They have earned the opportunity to dominate coast to coast with a great partnership between Entercom and Westwood One”.
“The Men’s Room” is also known for its 2010 launch of its own beer brand, with three varieties available in some 3,800 retailers across the U.S.
Since the launch of The Men’s Room Elysian Beer, more than $600,000 has been donated to the U.S. Department of Veterans Affairs and JBLM Fisher Houses in the state of Washington.