Direct response radio buying specialist Brett Charest has joined American Target Network as Vice President of Radio Networks to lay the groundwork for expanding American Target Network’s radio products.
American Target Network (ATN) creates unwired media networks that deliver flexible, customizable national, regional and local advertising buys at deeply discounted rates. ATN is a proprietary unwired network that offers advertisers access to the nation’s 70 most watched Cable TV networks—covering 87.5 million homes–for a fraction of the usual cost.
Most recently, Charest was Media Buying Director at Barrington Media Group, where he tripled the company’s media billings. He began his career in radio at Hartford’s WMRQ-FM and then moved into marketing and promotion with Clear Channel, where he was responsible for four stations. Charest then jumped to the agency side, becoming Operations Manager at Mediaworx LLC, before moving on to Barrington.
“With Brett’s strong experience in packaging results-oriented radio campaigns with major market radio stations and national ad agencies, he is the ideal executive to lead American Target Network’s radio expansion,” said Kevin Hayes, Vice-President of Ad Sales for ATN. “He has established himself as one of the foremost experts on the direct marketing side of radio, and we know that his relationships, strategic planning and astute buying expertise will open the doors we need to create a new level of leadership in this arena.”
Charest, who will operate out of American Target Network’s West Coast office, will be primarily responsible for network development and affiliate relations. Currently, American Target Network serves many of the nation’s leading brands with its ATN Network.
“Kevin and his team have done a fantastic job establishing American Target Network as the leading unwired cable platform for direct marketing and brand advertisers that seek lower CPM’s and expanded reach and frequency,“ said Charest. “Growing the radio offerings will give our clients a new, complementary direct marketing channel that will allow them to extend their reach while generating a scalable and outstanding ROI.