Here’s a new, win-win take on product integration: American Express revealed details on the Members Project Sweepstakes as part of its collaboration with FOX’s GLEE, airing Tuesdays at 8:00-9:00 PM. AMEX will provide 10 winners and their guests a trip to LA the week of 12/6 for an opportunity to participate in a Education Through Music charity event alongside members of the GLEE cast.
Education Through Music is a non-profit organization that promotes the integration of music into the curricula of disadvantaged schools in order to enhance students’ academic performance and general development.
During the volunteer event held on the Paramount lot – the home of GLEE – the winners, guests and cast members from GLEE will interact with children from a disadvantaged LA-area elementary school aligned with the Education Through Music program.
With the help of GLEE cast members, the winners and their guests, the children will make their very own musical instruments, including tambourines, egg shakers, jingle bells and more! “GLEEks” can enter at facebook.com/membersproject. Sweepstakes ends 11/16.
Members Project, an online initiative presented by AMEX and TakePart, believes that everyone can help change the world for the better, one step at a time. Whether it’s volunteering time, voting for a favorite charity to receive funding from AMEX, donating or sharing stories with friends, Members Project enables people to log on and decide how they’d like to take action. Cardmember or not, anyone who is at least 18 is invited to register online at MembersProject.com in order to find out the many ways in which they can do good.