BOCA RATON, FLA. — Find yourself singing along to a particular tune while filling your shopping cart with victuals for the week ahead? You could be listening to Publix Radio, or perhaps the non-stop music mix at a Trader Joe’s.
Advertisers seeing to connect with individuals through these audio channels now have an opportunity to do so, as an audio out-of-home advertising marketplace enabling brands to target any combination of 4,000 individual locations has been launched.
Leading the effort is the former President of Emmis subsidiary TagStation LLC and the now-concluded NextRadio FM-on-your-smartphone app developer.
