An Integration Intent on Addressable TV Capability Growth


NEW YORK —, a real-time platform for measuring the business and brand impact of cross-platform TV advertising, has partnered with a technology company intent on making the future of privacy-focused, data-driven TV advertising possible.

The deal will augment the data sources iSpot uses for aggregated and de-identified audience measurement and provide the industry with even more granular, real-time TV ad impression verification and reporting.

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