An On-Demand Video Production Firm Solidifies Its C-Suite


Toldright, a “first-of-its-kind” on-demand video production resource for the sports, media and technology industries, has formally appointed ESPN veteran Patrick McManus as Executive Director.

Also coming on board at Toldright: Jason Bernstein, as Senior Vice President of Content; Amanda Short, as “Head of the Neighborhood”; and Daniel Shoy, as “Diversity Executive in Residence.”

The senior leadership team joins a founding team of CEO Max Heineman and President Adam Hertzog.

“As we continue to expand and cultivate our company, we couldn’t be more excited to have award winners and industry leaders like Patrick, Jason, Amanda, and Danny on our team,” Heineman said. “Their decades of collective expertise across production, multimedia, sports, technology, and inclusion, in addition to their understanding of compelling video content and exciting storytelling, will continue to inspire the iconic brands we work with.”

Over the past 30 years, McManus has become one of the leading Emmy Award-winning sports directors in the industry. Prior to his time at toldright, McManus serviced as Director at American Ninja Warrior and during his career has worked for ESPN, FOX Sports and NBC Sports.

Bernstein is a 20-year media veteran who prior to joining toldright was Intersport’s Vice President of Content Strategy & Distribution. Before Intersport, he led multi-platform acquisitions and content strategy and acquisitions for ESPN’s digital platform, including landmark content agreements Wimbledon and U.S. Open.

Short joins toldright from NEP Group Inc., where she served as Operations Coordinator.  Previously, Short held positions at Golf Channel, Live Nation and the Pittsburgh Pirates.

Shoy, who will be responsible for diversity and inclusion efforts at toldright, possesses extensive experience in the nonprofit sector with organizations focused on youth and community advancement. Additionally, he serves as President/CEO of the East Lake Foundation community initiative, and during his decade at The Arthur M. Blank Family Foundation was responsible for awarding $28 million in grants for youth development and education.