“We have to pursue a different path.”
That’s the viewpoint of Bob Liodice, CEO of the Association of National Advertisers (ANA), speaking at Forecast 2023 just days after the Masters of Marketing Conference and Multicultural Marketing & Diversity Conference were held, respectively, in Florida.
While marketers are taking inclusivity and diversity and making it front and center, what can broadcast radio and TV glean from the ANA’s CMO-endorsed Growth Agenda?
