An Emerging Player In Myrtle Beach


colonialLast Thursday, Colonial Media + Entertainment completed its acquisition of two Cumulus Media spinoff stations in the Myrtle Beach, S.C., market. The pair gives the company led by Jeff Andrulonis a cluster boasting two FMs, two AMs, and two FM translators — with a third set to debut this summer.

In this exclusive RBR + TVBR INFOCUS report, Andrulonis shares his excitement over owning a Gospel station in this unique coastal city, and how he’s poised to compete against three national radio companies in one of the nation’s fastest-growing cities.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.