Anheuser-Busch details Super Bowl ad lineup


The InBev brewer will debut five new creative spots for three of its leading brands during FOX’s airing of Super Bowl XLV on Sunday, 2/6–the company’s 23rd consecutive season as the game’s exclusive malt beverage category advertiser. Joining Budweiser and Bud Light in this year’s lineup is import brand Stella Artois, the Belgian-style lager.

Keeping with Super Bowl tradition, “Wild West” features the Budweiser Clydesdales. They will be joined this year by a co-star, actor Peter Stormare, who plays a thirsty gunslinger with an itchy trigger-finger. The spot was produced for Budweiser by Anomaly (New York).

In a first for Budweiser, 15-second versions of the ad aired during Sunday’s NFC and AFC Championship Games on FOX and CBS, to build anticipation for the story to be told on Super Sunday. The brand also will release an iAd after the Big Game on Monday, 2/7 that will feature behind-the-scenes footage; free iTunes downloads of the popular song included in the spot; and a 24-hour takeover of all iPhone apps, accessible to adults 25+.

Bud Light will continue to deliver the fun and good times brought by its “Here We Go” campaign with three new ads. DDB (Chicago) and Cannonball (St. Louis) produced the Bud Light ads.

Stella Artois will make its debut in the form of the latest spot from its “She is a Thing of Beauty” campaign. The ad was produced by Mother (London).

Immediately following the game, all five spots will be available for online viewing. The Budweiser and Bud Light ads will be available on the websites, Facebook pages, mobile sites and YouTube pages of each brand. The Stella Artois ad will be available on the brand’s U.S. website and Facebook page, as well as its “La Societe” website and Facebook page.