Anheuser-Busch wins 10th USA Today ad meter title


Anheuser-Busch grabbed the top spot in USA Today’s Super Bowl Ad Meter for a record tenth year in a row. Anheuser- Busch’s Budweiser ad featuring a Dalmatian training a Clydesdale to make the beer wagon team was the most popular, according to USA Today’s Ad Meter. Volunteers gave the ad a score of 8.73 (on a scale of 0 to 10).

For the first time, USA Today Ad Meter’s second-by-second responses of the consumer ad testing panel are available to review.

The top five ads and final ratings are:

  1.  Anheuser-Busch/Budweiser — Dalmatian trains Clydesdale to make beer
      wagon team — 8.73

  2.  FedEx — FedEx beats giant carrier pigeons — 8.26

  3.  Bridgestone — Critters scream with squirrel missed by car — 8.11

  4.  Doritos — Giant rat goes for guy’s bag of chips — 7.94

  5.  Anheuser-Busch/Bud Light — Fire-breather heats up romantic dinner —