Of the advertisers using Spot Cable to reach consumers during the week ending March 17, there is one that sticks out above the rest.
Of course, it is GEICO — a company that is also a big user of spot television and spot radio. But, just how dominant is GEICO at Spot Cable?
As shown below, GEICO’s play count of 68,179 dwarfs that of No. 2 Burger King.
And, it is nearly 45,000 higher than the No. 10 advertiser using Spot Cable.