Another New API Integration For Matrix


DALLAS — On Sept. 19, ad sales platform Matrix completed an API integration with vCreative’s radio workflow software.

Now, with the 2019 Radio Show in full swing at the Hilton Anatole, Matrix has new API integrations in place with WideOrbit‘s traffic and billing system.

A “new, expanded partnership” has been inked by Matrix and WideOrbit, and it allows the companies to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic.

The new partnership, the companies say, is a culmination of enhanced processes and workflows along with added API integrations. The goal: increased throughput and visibility while improving operational efficiencies for digital, broadcast TV, cable, radio, publishing, and out-of-home companies.

Leveraging the new integrations, users of both WideOrbit and Matrix will gain direct access to expanded, real-time revenue and inventory data sets, the companies say.

“The ability to fully see and track such pertinent information, coupled with Monarch’s proactive alert notifications to alert users when and where to take action, significantly streamlines the flow of information between the two systems,” Matrix and WideOrbit note. “Media companies will be able to alleviate manual processes, save time and money, and ensure they are optimizing inventory at a premium.”

In addition to viewing Revenue and Inventory throughout its lifecycle in the workflow, users will also gain more in-depth access to Accounts Receivable information.

Both Matrix (booth #246) and WideOrbit (booth #127) are demoing their latest solutions at the Radio Show, which concludes Sept. 26, in Dallas.