Another New National Radio Brand Arrives. Is the U.S. Immune?

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RBR+TVBR OBSERVATION


Travel around Manchester, England, and you’ll hear radio stations with the same branding — Radio X, Capital, Heart, Smooth Radio, and Greatest Hits Radio — as other stations across Great Britain.

In Australia, the Nova and KIIS brands can be found in both Melbourne and Sydney.

Now, Canada is swiftly becoming a nation where national branding of radio stations, while retaining their unique program offerings, is being employed to help attract more advertising.

Interestingly, it hasn’t exactly happened in the U.S. — yet.

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