RBR+TVBR OBSERVATION
Travel around Manchester, England, and you’ll hear radio stations with the same branding — Radio X, Capital, Heart, Smooth Radio, and Greatest Hits Radio — as other stations across Great Britain.
In Australia, the Nova and KIIS brands can be found in both Melbourne and Sydney.
Now, Canada is swiftly becoming a nation where national branding of radio stations, while retaining their unique program offerings, is being employed to help attract more advertising.
Interestingly, it hasn’t exactly happened in the U.S. — yet.
