Another Quarter of Challenges For Radio Pure-Play Saga


The final three months of 2020 were robust for many publicly traded media companies. Political advertising, along with digital revenue growth, were key catalysts at the broadcast station owners experiencing growth in Q4.

Unfortunately, Saga Communications, the owner of radio stations in mid-sized and small markets across the U.S., can’t be included in the list of fourth-quarter media industry fiscal success stories.

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