Another Ride on the Ratings Rollercoaster

2

Clark-SmidtThey go up, they go down. They’re radio ratings, and Clark Smidt is on hand to guide you through the results beginning in Nielsen Audio market #21 straight on through to #31 Cleveland. Take it away, Mr. Smidt.


Radio Ratings Scorecard and Commentary
by Clark Smidt – Broadcast Connector
Another round of Nielsen subscriber only, published results for the Big PPM Metros. More clues as to which formats are winners and which need to hit “refresh.” Not to sound like a broken record, but in the spirit of radio frequency, a look at one overall broad number for every licensed station in every surveyed market would add credibility and new business for all involved.

6+ info follows for January 29-February 25, 2015, including Holiday/January/February trends. Here’s your “suitable for printing” RBR Radio Score Card & Commentary: PPM Markets #21 Baltimore to #30 Cleveland and all points in between.

21. BALTIMORE MD. 6+ Population 2,317,700. Black 29%, Spanish 5%. Stations 37, Subscribers 76%
Rank Calls Format Owner 6+ Trend & Shares Comment
1 WPOC Country iHeart Media. + 2.2; 6.6-8.-8.8, down to 4th cume; only competition, CBS WLIF-HD2 at 0.4.
2 WERQ-F Urban Radio One. – 0.7; 7.2-5.4-6.5, tiny 0.1 over partner Urban A/C WWIN. Urban/Gospel Total: 15.0.
3 WWIN-F Urban AC Radio One. + 0.2; 6.2-7.3-6.4. Gospels iHeart WCAO & Radio One WWIN trail 4.7 & 6.0.
4 WLIF Adult Contemporary CBS Radio. -8.6; 14.6-6.1-6.0. Holiday drop but #1 cume 628,100. Ties A/C WWMX.
4 WWMX Hot AC CBS Radio. + 1.5; 4.5-5.7-6.0. Both AC formats are exclusive and Total an even dozen, 12.0.
4 WZFT Rhythmic-CHR iHeart Media. + 2.4; 3.6-4.2-6.0, ahead of CBS DC Rhythmic-CHR WPGC-F by 2.7.
7 WZBA Classic Rock Shamrock Comm. + 0.4; 4.3-4.6-4.7, tops iHeart Adult Hits WQSR 1.0, Hearst Rock WIYY 2.2.
8 WJZ-F Sports CBS Radio. – 0.2; 4.7-5.9-4.5, CBS only other Sports WJZ, way down at 0.4. Sports Totals 4.9.
8 WRBS-F Christian Peter & John. + 2.2; 2.3-3.4-4.5. P&J Religious Teaching WRBS also 0.4. Inspirational Total: 5.7.
10 WBAL News/Talk Hearst Television. + 0.6; 3.7-4.7-4.3, leads both Public N/T WYPR & CBS News WNEW-F by 2.4.
11 WQSR Adult Hits iHeart Media. Flat, 3.7-3.6-3.7. WCBM Maryland Classic Hits WQLL hangs at 0.2.
12 WIYY Rock Hearst Television. – 1.0; 3.5-3.2-2.5, slips again. 3-way Rock race vs WZBA & WQSR. Rock Total: 10.9.
13 WCBM Talk WCBM Maryland, Inc. + 0.4; 1.6-2.1-2.0. Very tight 3 station N/T battle behind WBAL, all within 0.1.
14 WNEW-F News CBS Radio. + 0.6; 1.3-1.8-1.9, gains traction with more Baltimore positioning than DC.
14 WYPR News Your Public Radio Corp. + 0.5; 1.4-2.0-1.9. The 5 News/Talkers heard in Baltimore Totals 10.9.
16 WCAO Gospel iHeart Media. + 0.1; 1.6-2.0-1.7. Radio One Gospel WWIN stays at 0.4. Gospel Totals 2.1.
17 WBJC Classical Baltimore City Community College. – 0.6; 2.0-2.0-1.4.
17 WPGC-F Rhythmic-CHR CBS Radio. -0.2; 1.6-1.5-1.4, Tropical WLZL 0.6, Hot A/C WIAD 0.2, all CBS from DC.
19 WTMD Adult Alternative University of Maryland. 0.9, format exclusive.
20 WAMU News/Talk American University. 0.8 from DC. Columbia College Contemporary Christian WGTS 0.8.
Big Swings Holiday/January/February: + 2.4 RhymCHR WZFT, + 2.2 each Christian WRBS-F & Country WPOC;
– 8.6 A/C WLIF, – 1.0 Rock WIYY.
Cluster Shares: CBS 28.4-22.6-21.4, iHeart 15.5-18.1-20.2, Radio One 13.9-13.4-13.3, Hearst TV 7.2-7.9-6.8.

22. ST. LOUIS, MO. 2,310,500. Black 19%, Spanish 2%. Stations 42, Subscribers 50%.
1 KLOU Oldies iHeart Media. Steady, 8.4-6.7-8.4, #1 cume 800k. Radio One R&B Oldies WFUN-F trails 3.3.
2 KLJY Christian Gateway Creative Broadcasting. + 1.5; 5.3-6.6-6.8. Co-Owned KLJY-HD2 stays at 0.2.
3 KSHE Rock Emmis Communications. – 0.4; 7.1-7.3-6.7, Top StL Rock leads Emmis Mod Rock KPNT, 2.1.
4 KSD Country iHeart Media. + 0.5; 4.2-5.0-5.8, close shoot out with Hubbard County WILF. Country Total: 11.5.
5 WIL-F Country Hubbard Broadcasting. Very steady, 5.7-5.7-5.7, and just behind Country KSD by 0.1.
5 KSLZ CHR iHeart Media. + 0.1; 5.7-5.6-5.7 vs. new Emmis CHR KNOU at 2.1; iHeart Rhythmic-CHR KBWX 1.8.
7 KMOX News/Talk CBS Radio. + 1.0; 4.3-5.3-5.3, leads public University of Missouri News/Talk KWMU by 1.6.
8 WHHL Urban Radio One. Steady, 5.2-4.6-5.2 + RadioOne R&B Oldies WFUN + iHeart RhymOldies KMJM = 12.9.
9 KYKY Hot AC CBS Radio. + 0.6; 4.5-5.2-5.1, leads complementary CBS A/C KEZK-F by 0.9. A/C Totals 9.3.
9 WFUN-F R&B Oldies Radio One. + 0.4; 4.7-4.8-5.1 and leads iHeart Rhythmic Oldies KMJM-F by 2.5.
11 KPNT Modern Rock Emmis Communications. + 0.8; 3.8-4.7-4.6 for the only Rock station in town.
12 WARH Adult Hits Hubbard Broadcasting. – 0.4; 4.6-4.7-4.2, another format exclusive
12 KEZK-F Adult Contemporary CBS Radio. – 4.3; 8.5-3.8-4.2.
14 KWMU News/Talk University of Missouri. – 0.1; 3.4-3.7-3.3.
15 KMJM-F Rhythmic Oldies iHeart Media. + 0.1; 2.5-2.7-2.6. The 3 StL stations with Oldies in their name Total 16.1.
16 KFTK Talk Emmis Communications. – 0.4; 2.1-2.3-2.5, 3rd of the 3 News/Talkers combine for Total Share 8.6.
16 WXOS Sports Hubbard Broadcasting. – 0.9; 3.1-3.2-2.2, the market’s only dedicated Sports subscriber.
18 KNOU CHR Emmis Communications. – 2.7; 4.9-4.5-2.1, takes time to rebuild from recent Classic Hits-CHR change.
19 KBWX Rhythmic-CHR iHeartMedia. Flat, 1.8-1.8-1.8.
20 KATZ Gospel iHeart Media. + 0.6; 1.1-1.7-1.7.
Swings: + 1.5 Christian KLJY, + 1.0 News/Talk KMOX; – 4.3 Adult Contemporary WZEK, – 0.4 Rock KSHE.
Shares: iHeart 23.6-23.5-26.0, Emmis 18.3-18.8-15.9, CBS 17.3-14.3-14.6, Hubbard 13.4-13.6-12.1, RadioOne 9.9-9.4-10.1.

23. PORTLAND, OR. 2,124,500. Spanish 12%, Black 3%. Stations 50, Subscribers 54%.
1 KKCW Adult Contemporary iHeart Media. – 8.7; 18.9-9.0-9.4, has #1 share; cume now 800,400 to lead by 137k.
2 KOPB-F News/Talk Oregon Public Broadcast. – 0.4; 7.1-7.1-6.7, strong #2, leads Alpha Media N/T KXL-F 3.4.
3 KKRZ CHR iHeart Media. + 0.6; 5.8-5.6-6.4, the only regular CHR; 2.5 lead over iHeart Rhythmic-CHR KKRZ.
4 KWJJ-F Country Entercom. + 0.7; 4.9-5.6-5.9, over Alpha Media Country KUPL by 2.4. Country Total: 9.4.
5 KLTH Classic Hits iHeart Media. + 0.2; 5.4-6.6-5.6 ties Entercom Classic Rock KGON; leads iHeart CR KFBW 2.1.
5 KGON Classic Rock Entercom. + 1.9; 3.7-5.2-5.6, jumps ahead of iHeart Classic Rock KFBW by 2.1.
7 KYCH-F Adult Hits Entercom. + 1.7; 3.4-4.5-5.1, a 2.2 advantage over Alpha Media Adult Alternative KINK.
8 KRSK Hot AC Entercom. – 0.2; 5.2-4.6-5.0, takes Alpha Media Hot A/C KBFF by 1.2. Hot A/C Total Share: 8.8.
9 KXL-F News/Talk Alpha Media + 0.9; 3.2-3.7-4.3, bests Talkers KEX by 1.8 and Alpha’s KUFO by 3.7.
10 KXJM Rhythmic-CHR iHeart Media. – 0.2; 4.1-3.9-3.9, add iHeart CHR for the Total CHR Share: 10.3.
11 KBFF Hot AC Alpha Media. + 0.1; 3.7-3.9-3.8, below Entercom Hot A/C KRSK 1.2 & ETM A/C KKCW 5.6.
12 KUPL Country Alpha Media. + 0.3; 3.2-4.6-3.5, plays 2nd fiddle to Entercom Country KWJJ by 2.4.
12 KFBW Classic Rock iHeart Media. + 0.6; 2.9-2.8-3.5. Now 2.1 below Entercom KGON. Classic Rock + Hits = 13.5.
14 KINK Adult Alternative Alpha Media. + 0.7; 2.2-3.2-2.9, exclusive AA format in Portland, OR.
15 KNRK Modern Rock Entercom. -0.2; 3.0-3.0-2.8. Another Modern Rock iHeart KKRZ-HD2 is 0.5. Total Share: 3.3.
16 KRYP Regional Mexican Salem Communications. + 0.1; 2.5-2.4-2.6, the only Spanish format subscriber.
17 KEX Talk iHeart Media. + 0.8; 1.7-1.9-2.5, stays ahead of Talk KUFO by 1.9. News/Talk Totals 14.1.
18 KQAC/KQOC/KQHR Classical All Classical Public Media. + 0.2; 2.2-2.8-2.4, exclusive format trimulcast.
19 KFIS Christian Salem Communications. – 1.0; 3.0-2.1-2.0; prays alone as the only Inspirational format.
20 KMHD Jazz Oregon Public Broadcasting. + 0.4; 1.1-1.6-1.5. Along with Oregon Public N/T KOPB, a Total 8.2.
Sports: Alpha Media KXTG 0.9 ties iHeart KFXX 0.9, Entercom has KFXX 0.8 & KMTT 0.2. Sports Total: 2.8.
Swings: + 1.9 Classic Hits KGON, + 1.7 Adult Hits KYCH-F; – 8.7 A/C KKCW, – 1.0 Christian KFIS.
Shares: iHeart 38.5-29.5-32.7, Entercom 21.5-24.4-19.2, Alpha Media 14.0-17.2-16.0, Oregon Public 8.4-8.9-8.2.

24. CHARLOTTE, NC. 2,058,800. Black 22%, Spanish 8%. Stations 57, Subscribers 39%.
1 WKKT Country iHeart Media. + 0.9; 6.4-6.6-7.3, #3 cume, leads Beasley County WSOC-F by 1.0
2 WPEG Urban Beasley Media. + 0.1; 7.0-6.6-7, leads Beasley Urban A/C WBAV-F & Radio One Gospel by 3.1.
3 WSOC-F Country Beasley Media. – 0.1; 6.4-6.7-6.3. Charlotte Country Total: 13.6.
4 WRFX Classic Rock iHeart Media. – 0.4; 6.1-6.0-5.7. iHeart Modern Rock WEND is down 2.3; Rock Totals: 9.1.
5 WOSF R&B Oldies Radio One. + 0.2; 5.4-5.6-5.6, the only Oldies/Classic Hits; 2nd of 4 Urban oriented formats.
5 WHQC CHR iHeart Media. + 1.2; 4.4-4.1-5.6. Nice recovery. Beasley CHR WNKS is just that 0.1 hair behind.
7 WNKS CHR Beasley Media Group. +1.1; 4.4-5.0-5.5, keeps pace. #1 Cume up to 568k. Two CHR Total: 11.1.
8 WLNK Hot AC Greater Media. + 1.2; 4.0-4.8-5.2 as a market exclusive. Add Beasley A/C WKQC Totals: 10.1.
9 WKQC Adult Contemporary Beasley Media. – 5.6; 10.5-6.6-4.9, falls off the #1 Polar Express to 9th place.
9 WLKO Adult Hits iHeart Media. + 0.5; 4.4-5.1-4.9, stand-alone format holding its own.
11 WBAV-F Urban AC Beasley Media. – 0.7; 4.7-4.7-4.0, a 3rd place Urban tie with Radio One Gospel WPZS.
11 WPZS/WQNC Gospel Radio One. – 0.4; 4.4-4.4-4.0. The 4 Urban oriented stations’ Total share is 20.7.
13 WBT/WBT-FM News/Talk Greater Media. + 0.6; 2.9-3.6-3.5, leads University Radio N/T WFAE/WFHE by 0.4.
14 WEND Modern Rock iHeart Media. + 0.1; 3.3-3.7-3.4.
15 WFAE/WFHE News/Talk University Radio Foundation. + 0.8; 2.3-2.7-3.1. SC ETV Radio N/T WNSC is 0.2.
Non-Commercial: Davidson College Classical WDAV 1.4. Gaston College Adult Alternative WSGE 0.2.
Christian: Blue Ridge Broadcasting WMIT 1.0. Radio Training Network WLFJ-F 0.4.
Sports: Beasley Media Group owns both WFNZ 0.9 and WBCN 0.1. Charlotte Sports Totals a very low 1.0.
Swings: + 1.2 for both CHR WHQC & Hot A/C WLNK; – 5.6 A/C WKQC, – 0.7 Urban A/C WBAV-F.
Shares: Beasley 34.2-31.4-28.8, iHeart 24.6-25.5-26.9, Radio One 9.8-10.6-9.6, Greater Media 6.9-8.4-8.7.

25. PITTSBURGH, PA. 1,990,400. Spanish 12%, Black 9%. Stations 49, Subscribers 29%.
1 WRRK Adult Hits Steel City Media. + 2.1; 7.3-9.1-9.4, solid at the top, exclusive format & #3 cume.
2 WDVE Rock iHeart Media. + 0.4; 8.1-8.5-8.5, leads iHeart Modern Rock WXDX by 4.4. Rock Total: 12.9.
3 WWSW-F Classic Hits iHeart Media. – 5.7; 14.0-8.9-8.3. There are 6 non-subscribing Classic Hits/Oldies.
4 KDKA/KDKA-HD2 News/Talk CBS Radio. + 2.6; 5.2-7.0-7.8, up 5.0 over Essential Public N/T WESA.
5 WKST-F CHR iHeart Media. + 0.9; 6.3-6.8-7.2, is the only Three Rivers CHR subscriber.
6 WDSY-F Country CBS Radio. + 0.7; 4.1-4.7-4.8, leads iHeart Country WPGBull 1.6. Total Country: 8.0.
7 WBZZ Hot AC CBS Radio. + 1.0; 3.4-4.0-4.4, ahead of Steele City Hot A/C WBZZ by 0.7. Total: 8.1.
8 WXDX-F Modern Rock iHeart Media. + 0.5; 3.6-4.2-4.1 is the only Modern or anything Rock subscriber.
9 KDKA-F Sports CBS Radio. – 0.3; 4.1-4.4-3.8, tops iHeart Sports WBGG by 3.8. Sports Totals 4.1.
10 WLTJ Hot A/C Steel City Media. + 0.7; 3.0-3.6-3.7.
11 WPGB Country iHeart Media. Flat, 3.2-2.8-3.2. No Bull blue ribbon.
12 WESA News/Talk Essential Public Media. +0.9; 1.9-2.3-2.8. CBS KDKA ahead 5.0. News/Talk Total: 10.6.
13 WYEP-F Adult Alternative Pittsburgh Community Broadcasting. 0.8 format exclusive.
Swings: + 2.6 N/T KDKA, +2.1 AdultHits WRRK; – 5.7 ClassicHits WWSW, – 0.3 Sports KDKA-F & WBGG.
Shares: iHeart 35.8-31.7-27.6, CBS 16.8-20.1-20.8, Steel City 10.3-12.7-13.1.

26. RIVERSIDE-SAN BERNARDINO, CA. 1,936,100. Spanish, 48%, Black 10%. Stations 36, 59% Subscribe.
1 KLYY/KDLD/KDLE Spanish Adult Hits Entravision Comm. +2.3; 9.9-11.2-12.2, leads 9 Spanish formats.
2 KOLA Classic Hits Anaheim Broadcasting. – 0.7; 5.6-5.3-5.4, distant 2nd place by 7.3 but #1 cume 617,300.
3 KLVE Romantica Univision Radio. + 0.6, 4.0-4.0-4.6, exclusive genre and market’s #2 Spanish format.
4 KGGI Rhythmic-CHR iHeart Media. + 0.5; 3.9-3.9-4.4, and 2.5 lead over Point Bcst. Rhythmic-CHR KQIE.
5 KRQB Regional Mexican Liberman Broadcasting. + 0.1; 3.5-3.7-3.6, leads Reg.Mex. KSCA 0.3 & KAEH 2.4.
6 KFRG Country CBS Radio. + 0.4; 3.1-3.5-3.5. CBS Country KXFG posts just 0.1. Country Total: 3.6.
7 KSCA Regional Mexican Univision Radio. -0.1; 3.4-3.3-3.3. Regional Mexican Total: 8.1. All Spanish: 26.9.
8 KSGN Christian Good News Radio. + 0.3; 1.7-2.0-2.0. The only subscribing Inspirational format.
9 KQIE Rhythmic-CHR Point Broadcasting. Flat, 1.9-2.0-1.9. Adding iHeart KGGI, the format Totals 6.3.
10 KCAL-F Rock Anaheim Broadcasting. + 0.1; 1.7-1.8-1.8, only other Rock is All Pro Modern WCXX at 1.2.
11 KATY-F Adult Contemporary All Pro Broadcasting. + 0.1; 1.3-1.2-1.4., the market’s only subscribing A/C.
12 KCXX Modern Rock All Pro Broadcasting. 1.4-1.2-1.2. The Total Rock Share is 3.0.
12 KAEH Regional Mexican Casa Media Partners. 1.2.
Spanish: Univision Adult Hits KRCD/KRCV 0.9; iHeart Adult Hits KKDD 0.5; Entravision CHR KSSE 0.5.
News/Talk: San Bernadino Col. KVCR 0.6; S.California Public KUOR 0.3, KPCC 0.1; Univisn Sp.N/T KTNQ 0.1.
Sports: LAA 1 KLAA 0.3; iHeart KTDD 0.0 and that’s the entire almost shut-out Sports score!
Swings: + 2.3 Spanish AdultHits KLYY, + 0.6 Romantica KLVE; – 0.7 ClassicHits KOLA, – 0.2 Sp.Ad.Hits KRCD.
Shares: Entravision 11.1-11.7-12.7, Univision 9.2-9.1-8.9, Anaheim Broadcast 7.5-7.0-6.7, iHeart 5.3-4.9-4.9.

27. SACRAMENTO, CA. 1,866,100 Spanish 19%, Black 8%. Stations 39, Subscribers 64%.
1 KSEG Classic Rock Entercom. + 0.1; 8.8-8.9-9.9, #1 share, #3 cume, exclusive. Rhym Oldies KHYL is 4.7 back.
2 KFBK/KFBK-FM News/Talk iHeartMedia. + 0.9; 7.1-7.9-8.0. Next N/T finds Capital Public KXJZ off by 4.6.
3 KDND CHR Entercom. – 0.3; 6.0-6.1-5.7, #1 Cume 524k, ups RhymCHR CBS KSFM 1.5, Entravsn KHHM 2.9.
4 KHYL Rhythmic Oldies iHeartMedia. + 2.3; 2.9-3.6-5.2 as the move from A/C pays off.
5 KZZO Hot A/C CBS Radio. + 1.0; 3.9-4.8-4.9, leads Entercom Hot A/C KUDL 1.4. Total Hot A/C Share: 6.3.
6 KNCI Country CBS Radio. + 0.4; 4.1-5.1-4.5, ups iHeart KBEB 2.0, Entravision KNTY 2.5. Country Total: 9.0.
6 KYMX Adult Contemporary CBS Radio. – 4.7; 9.2-4.6-4.5. Exclusive A/C, added to Hot A/C Total Share = 10.8.
8 KKDO Modern Rock Entercom. – 0.2; 4.6-4.9-4.4. Complements Entercom Rock KRXQ & Classic Rock KSEQ.
9 KRXQ Rock Entercom. – 0.7; 4.9-4.5-4.2. Entercom owns the market’s Rock brands with a Total 18.5 share.
9 KSFM Rhythmic-CHR CBS Radio. – 0.6; 4.8-4.0-4.2, leads Entravision RhymCHR KHHM 1.9. All CHR: 12.2.
11 KQJK Adult Hits iHeartMedia. + 0.4; 3.5-3.5-3.9, is a format exclusive.
12 KUDL Hot AC Entercom. + 0.3; 3.2-3.5-3.5.
13 KXJZ News/Talk Capital Public Radio. + 0.7; 2.7-3.6-3.4. Capital Public Classical KGRB adds 0.9 for a 4.3.
14 KXSE Spanish Adult Hits Entravision Communications. – 0.1; 2.6-2.4-2.5, leads the 4 Spanish format Total 5.7.
14 KBEB Country iHeartMedia. + 0.8; 1.7-2.3-2.5. The “Bull” gains over Entravision’s “Wolf.”
16 KHHM Rhythmic-CHR Entravision Communications. – 0.6; 2.9-2.4-2.3.
17 KNTY Country Entravision Communications. – 0.9; 2.9-2.3-2.0. The “Wolf,” follows The “Bull” by just 0.3.
18 KHTK Sports CBS Radio, 1.6. Entercom Sports KCTC/KCTC-HD2, 1.2. Sacramento Sports Total: 2.8.
18 KSTE Talk iHeartMedia, 1.6. New/Talk KQED relay KQEI-F 0.2 Total News/Talk Share: 5.2.
Spanish: Entravision Reg.Mex. KRCX-F 1.4. Lazer Broadcasting CHR WLMG 1.3. Lazer Reg.Mex. KGRB 0.5.
Swings: + 2.3 Rhythmic Oldies KHYL, + 1.1 Classic Rock KSEG; – 4.7 A/C KYMX, – 0.7 Rock KRXQ.
Shares: Entercom 28.9-29.2-28.9, iHeart 16.6-18.8-21.2, CBS 23.5-20.2-19.7, Entravision 8.7-8.3-8.2.

28. SAN ANTONIO, TX. 1,818,600. Spanish 53%, Black 7%. Stations 47, Subscribers 64%
1 KCYY Country Cox Media Group. + 0.9; 6.1-6.3-7.0. A big Country market, 4 stations Total 15.7.
2 KONO-F Classic Hits Cox Media Group. – 0.4; 7.0-7.5-6.6, with the #1 cume, 614,300.
3 KAJA Country iHeart Media. + 0.1; 5.8-6.6-5.9. Top 2 Country 1.1 apart. Cox Classic KKYX back 2.3
4 KXXM CHR iHeart Media. + 0.3; 5.0-4.6-5.3 leads Alpha CHR KTFM 1.9. Rhythmic CHR Total: 6.4.
5 KSMG Hot AC Cox Media Group. + 1.1; 3,7-3.6-4.8 is the only Hot A/C; iHeart A/C KQXT trails 1.0.
6 WOAI News/Talk iHeart Media. + 0.1; 4.4-5.2-4.5 leads TX Public N/T KSTX 1.5, Alpha N/T KTSA 3.4.
7 KROM Regional Mexican Univision Radio. + 0.7; 3.6-4.2-4.3, leads the 4 Regional Mexican Total: 8.0.
8 KXTN-F Tejano Univision Radio. – 0.5; 4.6-4.1-4.1, currently the only Spanish format subscriber.
9 KBBT Rhythmic-CHR Univision Radio. – 0.9; 4.8-4.6-3.9, takes iHeart RhymCHR KZEP by 1.4.
9 KTKX Classic Rock Cox Media Group. + 0.3; 3.6-3.4-3.9. Cox Rock KISS-F follows by the 0.1 hair.
11 KQXT-F Adult Contemporary iHeart Media. – 6.2; 10.0-4.4-3.8 slips again. Total A/C + Hot A/C = 8.6.
11 KISS-F Rock Cox Media Group. + 1.1; 2.7-4.1-3.8. Add Classic Rock KTXX for a Cox Rox Total 7.7.
13 KJXK Adult Hits Alpha Media. – 0.1; 3.3-3.4-3.2. This exclusive format can be tops or in the middle.
14 KSTX News/Talk Texas Public Radio. + 0.1; 2.9-3.7-3.0. The 3 station News/Talk Total Share: 8.6.
15 KTFM CHR Alpha Media. – 0.5; 3.4-2.8-2.9. iHeart CHR KXXM back 2.4. Total CHR/RhymCHR: 14.6.
16 KKYX Classic Country Cox Media Group. + 0.4; 2.2-2.3-2.6. iHeart Classic Country WRPT at 0.2.
17 KMYO Rhythmic Oldies Univision Radio. + 0.7; 1.9-2.3-2.6, another format that could have legs.
18 KPAC Classical Texas Public Radio. + 0.7; 1.8-2.8-2.5. Combine Texas Public N/T for Total share 5.5.
18 KZEP-F Rhythmic-CHR iHeart Media. – 1.3; 3.8-2.4-2.5. October started as a 6.0.
Regional Mexican: Alpha Media KLEY-F 1.0-1.5-1.8. Alpha KSAH-F 1.0. iHeart KQHT-HD3 0.9.
Christian: CHR/Rock Educational Media Foundation. 0.7-1.0-1.3.
News/Talk: Alpha Media KTSA 1.1.
Sports: iHeart KTKR 0.6. Alpha KZDC 0.6. Cox KONO 0.2. Total San Antonio Sports: 1.4.
Swings: + 1.1 both Hot A/C KSMG & Rock KISS-F; – 6.2 A/C KQXT, -1.3 Rhythmic-CHR KZEP.
Shares: Cox 25.5-27.4-28.9, iHeart 30.7-25.0-23.7, Univision 14.9-15.4-14.9, Alpha 11.2-10.8-10.6.

29. CINCINNATI, OH. 1,760,700. Black 12%, Spanish 2%. Stations 37, Subscribers 62%.
1 WLW Talk iHeart Media. + 1.7; 10.3-10.9-12.0, #1 share, #4 cume and the leader of the pack by 4.2.
2 WGRR Classic Hits Cumulus Media. + 1.1; 6.7-8.1-7.8, #1 cume 493,400. Classic Hits/Rock Total: 14.7
3 WOFX-F Classic Rock Cumulus. + 0.7; 6.2-6.6-6.9, beats iHeart Rock 3.4 & Cumulus Rock WFTK 5.1.
4 WKRQ Hot AC Hubbard Broadcasting. + 0.8; 5.9-6.9-6.7, leads the other Hubbard Hot A/C WREW 1.7.
5 WUBE-F Country Hubbard Broadcasting. + 0.3; 6.3-5.7-6.6. Total of 3 Country stations Total a 9.9 share.
6 WRRM Adult Contemporary Cumulus Media. – 6.1; 11.2-6.9-6.1 added to Hubbard’s Hot A/Cs = 18.8.
7 WREW Hot AC Hubbard Broadcasting. + 0.9; 4.1-4.4-5.0. Formidable Hubbard Hot A/C pair Totals 12.7.
8 WKFS CHR iHeart Media. + 0.3; 4.1-4.1-4.4. This is the only CHR of any kind.
9 WEBN Rock iHeart Media. – 0.2; 3.7-3.6-3.5. 4 Rock type formats (Classic, Modern & 2 regular) = 13.0.
9 WIZF Urban Radio One. – 0.6; 4.1-3.4-3.5, the only Urban type besides R&B Oldies WOSL, is back 1.1.
11 WKRC Talk iHeart Media. + 1.1; 2.3-2.6-3.2, tops Cincy Public N/T WVXU 0.4; Radio One Talk WDBZ 3.0.
12 WVXU News/Talk Cincinnati Public Radio. + 0.4; 2.4-2.8-2.8. The 4 News/Talkers Total 18.2.
13 WGUC Classical Cincinnati Public Radio. – 0.3; 3.0-3.5-2.7, format exclusive; CPR non-com pair is a 5.5.
14 WOSL R&B Oldies Radio One. -0.1; 2.5-2.6-2.4, good potential but no guarantee.
15 WCKY Sports iHeart Media. – 0.3; 2.3-2.4-2.0 with iHeart Sports WSAI 0.4, the Sports Share Total is 2.4.
16 WNNF Country Cumulus Media. -0.2; 2.0-2.1-1.8. Hubbard Country WYGY 1.5.
16 WFTK Rock Cumulus Media. -0.1; 1.9-1.7-1.8.
18 WEBN-HD2 iHeart Modern Rock 1.0. No. Kentucky University Adult Alternative WNKU/WNKN 0.5.
Etc: Educational Community Radio Variety WOBO 0.5. Maple Knoll Adult Standards WMKV 0.1.
Swings: +1.7 Talk WLW, + 1.1 both Classic Hits WGAR & Talk WKRC; – 6.1 A/C WRRM, -0.6 Urban WIZF.
Shares: iHeart 24.3-24.9-26.5, Cumulus 28.0-25.4-24.4, Hubbard 17.8-18.6-21.2, Radio One 6.9-7.0-6.2-6.1, Cincinnati Public 5.4-6.3-5.5.

30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Stations 36, Subscribers 58%.
1 WMJI Classic Hits iHeart Media. + 1.9; 9.8-10.3-11.7, #1 share & cume 583,200. Rock&Roll is here to stay!
2 WHLK Adult Hits iHeart Media. + 0.9; 8.2-8.0-9.1. Specialty format works very well, here.
3 WGAR-F Country iHeart Media. + 2.7; 6.1-8.6-8.8, exclusive Cleveland Country, Great iHeart Trifecta.
4 WNCX Classic Rock CBS Radio. + 0.6; 6.2-6.4-6.8, tops iHRock WMMS 2.2 & Modern WMMS-HD2, 5.5.
5 WTAM News/Talk iHeart Media. + 1.1; 5.3-6.3-6.4, leads N/T Ideastream WCPN 3.9. All in Top 5 gain.
6 WDOK Adult Contemporary CBS Radio – 5.0; 11.1-6.7-6.1, still a Holiday Hangover but still A/C leader.
7 WZAK Urban A/C Radio One. – 1.4; 7.3-6.5-5.9; leads partners Urban WENZ 1.5 & Gospel WJMO 4.7.
8 WQAL Hot A/C CBS Radio. + 0.2; 5.8-5.8-5.4; only Hot A/C. Add CBS A/C WDOK Totals 11.5 share.
9 WMMS Rock iHeart Media. + 0.6; 4.0-4.6-4.6; always The Ol’ Buzzard in my book. Rock Total: 12.5.
10 WENZ Urban Radio One. – 1.0; 5.4-4.9-4.4, add co-owned Urban A/C WZAK & Gospel WJMO for 11.5.
11 WAKS CHR iHeart Media. + 0.7; 3.6-3.7-4.3; gains but uncharacteristically low for an iHeart CHR.
12 WKRK-F Sports CBS Radio. – 1.0; 3.8-3.5-2.8, it’s off season for the only game in town.
13 WCPN News/Talk Ideastream. + 0.3; 2.2-2.6-2.5. Leading Kent State University N/T WKSU by 1.6.
14 WMMS-HD2 Modern Rock iHeart Media. Flat, 1.3-1.6-1.3.
15 WJMO Gospel Radio One, 1.2.
16 WCLV Classical Cleveland Classical Radio, 0.9. Exclusive format.
16 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University, 0.9.
17 WKHR Adult Standards Kenston Local School District, 0.8.
18 WCRF-F/WVMS Religious Teaching Moody Bible Institute. 0.6, and the sole Inspirational subscriber.
Swings: + 2.7 Country WGAR, + 1.9 ClassicHits WMJI; – 5.0 A/C WDOK, – 1.0 Urban WENZ & Sports WKRK.
Shares: iHeart HUGE: 38.3-43.1-46.2, Tops ALL PPM Scores! CBS 26.3-22.4-21.1, Radio One 13.6-12.4-11.5.

Takeaways:
* Music, News and Sports all must be on the corner of “Fresh & Familiar.”
* Classic Hits, some Adult Hits & Various Oldies are looking good.
* What’s the infatuation for so many to chase a market’s small Sports numbers?
* To a Special Weekend of Celebration. And, a Season of Radio Renaissance.

Broadcast Connector Clark Smidt gets results with your existing resources. 
Conversation to Impact 2Q & beyond: 978 470-2120. Andover, MA.
@ClarkSmidt [email protected]
Please forward to friends. Search “Clark Smidt” at www.rbr.com for updates & commentary


2 COMMENTS

  1. Great question regarding sports and small numbers. As usual, Clark’s insightful look at the market is very informative.

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