Another Shaky Month For TV, As ‘ICD’ Use Surges

0

Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser and his team have analyzed trends associated with the use of television alongside commercial share trends for national media owners in the United States through the end of the calendar month of November 2018.


What did they find? Consumption of video programming through internet-connected devices continues to surge. What’s the verdict for broadcast TV?

Please Login to view this content. (Not a member? Join Today!)