The latest Media Monitors Spot Ten Radio report is out, and there’s not much fluctuation from week to week, with respect to the top paid advertisers by spot play.
That’s not necessarily a bad thing.
Commitment to Radio is key to a savvy campaign and strong ROI, many a marketer will say. Here, Progressive, Indeed and ZipRecruiter have emerged as the biggest users of radio, as The Home Depot is back with another audio-heavy advertising campaign.
There’s also continued efforts from Babbel, making it a big fan of audio advertisements.
And, why not? After all, it is an audio-based language-learning service.
Lastly, the QSR category is represented for the week ending May 22, 2022 by Wendy’s.