Aside from a new effort from one of the nation’s biggest pharmacy chains, there’s little movement of note in the latest Media Monitors Spot Ten Radio report.
Is that a good thing?
For some, the static nature of the report suggests brands that are investing in radio are committing to the medium, with Indeed, Progressive, DuckDuckGo and Wendy’s among the brands favoring Spot Radio of late.
For others, however, greater activity from these brands’ peers, and from brands in other categories, could still be seen — something that could push the iHeartRadio promotional spots out of the report altogether.
Walgreen’s is new at No. 9 this week, while Babbel and ZipRecruiter are also seen on the latest report.