AOL previews new brand identity


AOL has previewed its new brand identity for its future as an independent company committed to creating the world’s most simple and stimulating content and online experiences.

The new AOL brand identity is a simple, confident logotype, revealed by ever changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled 12/10, when AOL common stock begins trading on NYSE, after having been spun out from Time Warner.

AOL has one consistent logo, with countless ways to reveal it. These 6 still treatments of the logo are but a few examples — there are also animated treatments of the new logo. AOL partnered with Wolff Olins, a global brand and innovation consultancy, to develop a brand identity that speaks to the company’s future.