Apex Gets Heavenly LPFM For SC Cluster


apex-broadcastingCharleston, SC-based Apex Broadcasting has agreed to purchase an LPFM in Macon, GA and move it all the way to its home market. Why?

Apex values Gospel, and is paying $45,000 to bring W298BS, a 5-watt LPFM at 107.5 MHz presently based in the Macon suburb of Payne, GA, to the coastal South Carolina city the company calls home.

Christopher Murray is the seller of W298BS, which is presently dark as it awaits its 280-mile move east. Once in Charleston, Apex will place the LPFM at 100.1 MHz and rebroadcast WSPO-AM 1390 in Charleston. The new facility puts W298BS at 25 watts, enough to radiate a 60 dBu contour over the city’s urban core.

WSPO is a Class B facility with one daytime and three nighttime towers, and transmits at 5kw. WSPO aired tourist information until late June, when OM/PD Steve Crumbley directed the station’s shift back to Gospel as “Heaven 1390.” The 1390 kHz signal had been “Heaven 1390” under the calls WXTC for several years, until a change to Urban Oldies in late 2008.

John C. Trent of Putbrese Hunsaker & Trent P.C. served as the broker in the transaction.