Applebee's International has selected McCann Erickson of New York as its new creative agency of record, effective immediately. McCann Erickson is known for its work on iconic campaigns including MasterCard's "Priceless," Staples' "Easy Button" and Verizon's "The Network," among others.
Applebee's first priority with McCann Erickson is to develop a new integrated communications campaign that will launch in the fourth quarter.
"After an extensive agency review process, we are thrilled to have McCann Erickson on board to create fresh and compelling advertising that will take the Applebee's brand to a whole new level," said George Williams, Applebee's chief marketing officer. "We believe the concept McCann presented to us fits perfectly with our brand strategy. It will break through the category clutter, drive traffic to our restaurants and entertain everyone who sees it."