April: The COVID-19 Impacted Bottom For Digital Advertising?

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Do you feel like the advertising climate for your stations is in the midst of a resurgence? If the answer is no, then your media organization is behind the curve of some of the nation’s biggest digital media companies.


As Pivotal Research Group Senior Research Analyst for Internet and Media Michael Levine sees it, Google, Facebook and Amazon are free and clear of any COVID-19 related ad dollar slowdowns. “While its likely not totally shocking at this point, we think that April increasingly feels like the bottom,” he says.

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