Arbitron released cume audience estimates for the 51 RADAR-rated networks. Compared to three months ago, the March RADAR 104 report saw an increase in the number of people reached by network radio from the RADAR 103 period for key buying and selling demographic groups. The March report revealed 788,000 more listeners for Persons 18+; Persons 12+ showed an increase of 684,000 listeners compared to the RADAR 103 report.
Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its website at: http://www.arbitron.com/national_radio/radar104_network_rankings_cume.htm.
|
Demographic |
RADAR 103 (December 2009) |
RADAR 104 |
Change (000) |
||
|
Reach (000) |
Reach Rating |
Reach (000) |
Reach Rating |
||
|
Persons 12+ |
188,866 |
73.9 |
189,550 |
73.7 |
684 |
|
Adults 18+ |
171,597 |
74.4 |
172,385 |
74.1 |
788 |
|
Adults 35+ |
118,842 |
74.2 |
119,399 |
73.8 |
557 |
|
Adults 25-54 |
96,901 |
76.4 |
97,086 |
76.6 |
185 |
|
Adults 18-49 |
102,924 |
76.0 |
102,834 |
76.1 |
-90 |
The PPM data included in the RADAR 104 release are from the Houston-Galveston, Philadelphia, New York, Los Angeles, Riverside-San Bernardino, Chicago, San Francisco, Dallas-Ft. Worth, Atlanta, Washington DC, Detroit, and Boston Metro markets for the Winter 2009, Spring 2009, Summer 2009 and Fall 09 surveys, from Miami-Ft. Lauderdale-Hollywood, Seattle-Tacoma, Phoenix, Minneapolis-St. Paul, San Diego for the Spring 2009, Summer 2009 and Fall 09 surveys; from Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh, PA, for the Summer and Fall 2009 surveys and from Portland, OR, Sacramento, Cincinnati, Cleveland, Salt Lake City-Ogden-Provo, San Antonio, Kansas City, and Las Vegas for the Fall 2009 survey. The ratings cover the period January 8, 2009 through December 9, 2009.
