Arbitron sues NY AG; PPM fired up in 8 markets today


Taking the offensive against New York Attorney General Andrew Cuomo, Arbitron today filed suit in federal court to block any attempt by Cuomo to halt the rollout of PPM in New York. In fact, PPM is already active in the New York market. Arbitron moved up Wednesday’s scheduled launch and declared PPM ratings currency as of today, Monday, October 6th, in eight more markets.

In addition to Houston and Philadelphia, which had already been commercialized, PPM is now ratings currency in New York, Los Angeles, Chicago, San Francisco and Riverside-San Bernardino, along with the embedded markets of Nassau-Suffolk, Middlesex-Somerset-Union, and San Jose.