Arbitron wins MRC accreditation for 2nd PPM market


No, it’s not New York or Philadelphia. Rather, the Media Rating Council has accredited Portable People Meter ratings data in the Riverside-San Bernardino, CA market. This is the first PPM market to be accredited using the "Radio First" telephone-based panel recruitment methodology. Houston, the only market to previously win MRC accreditation, uses an address-based recruitment methodology.