Why Radio’s C-Suite Must Embrace iOS


At the 2017 NAB Show, NextRadio will be making some big announcements. These involve a new App set for launch very soon that will bring streaming capabilities to NextRadio, expanding it beyond its primary goal of turning on FM chips in smartphones.

Presumably, this is an all-important step in getting the NextRadio app in the iTunes store — and on iOS-powered devices. Come Monday (4/24), at least some details will be revealed.

They couldn’t come at a more timely moment for the Emmis Communications-backed NextRadio, which has banked on Android-powered devices for its growth. That’s because the latest smartphone OS data from Kantar Worldpanel ComTech shows that the Android OS is very uncool with U.S. mobile phone users.

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