Are newspapers terminal?


The average American does not see much of a future for newspapers. According to a new poll from Rasmussen, 65% think they’ll be out of business within 10 years. It gets worse – 83% of the readers of the future, those currently in the 18-29 age group, think its over and out within ten years. 17% off all respondents think newspapers only have three years. 56% of all Americans buy one copy or less per week. While 26% will miss local news, 22% won’t miss anything.

RBR/TVBR observation: Bleak. Broadcasters should be doing everything in their power to make sure that these poll results cannot be applied to them.